Sharing what is unique about place
Provenance speaks to the uniqueness of place. Embedded in this concept is knowing who makes this place home and what they create or produce that the wider community celebrate. It means understanding where our food is grown, raised, or caught as well as how it is transported and shared with community.
The 101 touches on our openness to learn new things and at times rediscover ways of life our forebears took for granted. It is also the fact that 101 is the number of the street where I live!
I believe the concept of provenance is growing in importance for people, given challenges of social disconnection and moves to globalisation. In Aotearoa New Zealand we need to put people first and find smarter ways to source healthy food locally.
In Nelson, sourcing food and beverage directly from our artisan producers is growing. Not only will this allow our artisans to thrive but also it will create a more village like sense of community.
The concept of provenance is growing in importance for people
A value chain represents a linked set of value added activities from producer to consumer.
Focus on a mindset that places the consumer first.
Value Chain thinking
Producers need to understand what it is that consumers really value, then deliver it as effectively, efficiently, and quickly as possible. The days of producing it and hoping for the best when you go to market are gone.
A value chain represents a linked set of value-added activities – from producer (source) to consumer (end point). Expect sustainable competitive advantage to arise when all involved in the chain move from having a producer focus to a mindset that places the consumer first.
To help us understand Value Chain thinking, we looked at the value chain for wine exports from New Zealand to China. This followed a personal trip to China where I included some wine sector related site visits. The first image below shows industry contacts and vineyard plantings in Ningxia, a province where the Yellow River flows. Next an image I created to highlight important steps where value can be added to satisfy Chinese wine consumer preferences.
Nick Dalgety
Director, Provenance101
I love the region where I live, Nelson New Zealand. It’s great working with people here involved in the food and beverage scene. To capture experience my Canon camera is often close at hand, whether in NZ or travelling overseas.
Visits to the Middle East, Israel and Australia since 2000 and more recently to emerging markets like China and India, provided great insights into other cultures. I’ve also found learning the basics of local languages like Mandarin (China) and Hebrew (Israel) really help in opening doors.
My work experience allows me to meet with businesses making their living from land and sea in Te Tau Ihu (Top of the South Island) and the West Coast. Often it is about trialling new ways of growing or marketing produce.
